Posted: July 16, 2010 at 4:34 pm
If there is any one single characteristic and attribute of a brand that provides sustainable competitive advantage, it is heritage. We all know, buy, and experience brands that have a great heritage. For some of us, it is Mercedes, Sony or Disney. For others, it is McDonalds, Heineken or Gucci.
What makes these brands great, what they all have in common, is that they have had the time to build a meaningful and relevant past. Heritage is born in, and nurtured, over time. It speaks of status, character, social class, and a history. It speaks of a traditional way of life that is of value to present and future generations. It speaks of inheritance, of shared experiences, and of a common history. For the Fontainebleau, the brand story is about glamour, luxe and happy times well spent with family and friends. These memories stand the test of time.
Using this understanding, the Square One Team inspired by vintage travel posters and resurrecting the hotel’s original logo, developed “Vintage Bleau”, a standalone sub brand for the Fontainebleau that speaks of its glorious past in a crisp, meaningful, relevant, and memorable narrative.
Posted: June 17, 2010 at 7:48 am
Everyone gets them. Lots of people profess to not like them, they even say they’re an annoyance… still, email marketing, if handled properly, can be a very effective tool for promoting your brand. This cost effective way to reach your audience can be addressed to the exact target market you are trying to reach.
Along with the targeting that can be done with emails, email marketing also helps drive direct sales, it can build customer relationships and loyalty, and it supports sales through all of the company’s other channels. The right content in an email, put forward the right way, can bring in immediate action such as sales, downloads, registrations and inquiries. You can also send out newsy, informative “newsletter” type emails to inform customers about upcoming events, new editions of catalogs, new products and services and any number of other things that help build awareness and strengthen your brand’s presence.
For Samantha, of Best of Weston Hair, this approach to getting her name out has worked spectacularly well. Since the campaign started, Sam has experienced the two most successful weeks of bookings in her entire career.
Posted: May 17, 2010 at 2:28 pm
Another creation from the masterminds at CMC Group in conjunction with Lionstone and Ponte Gadea, EPIC rises at the edge of the Miami River where it comes to meet the bay.
The team was looking for a fresh set of materials that would highlight this urban-chic property’s unique location, lifestyle and culinary offering.
Pulling from the well established EPIC logo and its graphic components, Square One Branding developed a new ad campaign, email marketing strategy and collateral that convey a high level of elegance and sophistication while showcasing the inspiring works of art that live alongside its residents.
Posted: April 7, 2010 at 12:19 pm
Whether little or all grown up, at work or on vacation, candy has the power to bring on a smile. To that end the Fontainebleau Hotel’s team commissioned Square One Branding to design a line of private label candy for their retail stores. The Fontainebleau Candy Shop was created. In developing the line, only the highest quality candy was considered and the most popular flavors researched to ensure the success of the new venture. For the packaging, pattern, bright colors and foils were used for a fun yet sophisticated design that would entice adults and kids alike while staying within the hotel’s now well established brand.
Posted: February 18, 2010 at 1:10 pm
International powerhouse BAP Development, responsible for the award winning, Los Altos in Casa de Campo, contacted Square One Branding to design the brand launch of their newest undertaking, Los Altos Club. A joint venture between BAP and Preferred Residences, the Asian-rustic inspired resort offers impeccably designed residential style accommodations with five star services, and it promises to raise luxury hospitality expectations in the Dominican Republic and throughout the world.
Square One developed marketing materials that capture the essence and allure of the location while maintaining the focus on the services and amenities offered, targeting both trade and consumer audiences.
Posted: January 1, 2010 at 12:07 am
Tom Cabrerizo, former COO of Paramount Companies of Florida, commissions Square One Branding with the branding of his newest venture CFH Group a real estate investment and rental community management group based in Coral Gables, Florida, with over 25 communities under their belt. Boasting their own nursery and construction materials’ depot CFH Group offers unparalleled service and value to their customers.
Among the materials created for CFH Group are a corporate kit for investors and a more unified look for their rental communities.
Posted: November 5, 2009 at 12:36 pm
Hay House, the reputable publisher in San Diego, California was working on a challenging project with Suze Orman, their client, TD Ameritrade and QVC. They needed someone with the experience and confidence necessary to orchestrate the many facets of production and fulfillment needed for the successful launch of Suze’s latest financial product without skipping a beat.
Suze Orman, worldwide celebrity and trusted financial advisor, together with TD Ameritrade was launching a new product called “Suze Orman’s Save Yourself – Retirement Program” that would be sold on QVC and on the World Wide Web under the Hay House umbrella. Located across many different time zones, everyone on the team was very hands on and had a say on every aspect of the creative and budgetary approval process. Ultimately, and due in part to the magnitude of the project, the pieces had to be produced close to the QVC distribution centers in Pennsylvania for easy access and cost effectiveness.
Few professionals welcome the challenges of innovative, smart print production with Square One’s adrenaline and vision. Never limited by ‘the way it’s always been done,’ our team is invigorated by new opportunities and approaches each project with an open mind for creative solutions. Leveraging experience and profound knowledge of print production with a vast network of vendors worldwide, Square One was not only able to deliver a quality product on time, but deliver on its promise of unsurpassed customer service and dedication.
Do you have a challenging project? Give us a call and allow us to help.
Posted: September 25, 2009 at 10:46 am
A longtime icon of South Florida culture, The Fontainebleau Hotel and Resort and its team of merchandizing specialists recently engaged Square One Branding to develop a line of “logo” items to be sold at the hotel’s stores and gift shops. Starting with kids’ apparel, these items had to convey the fun, yet sophisticated essence of the Fontainebleau. BABY BLEAU was born, a stand-alone brand that follows existing standards and addresses this hotel’s unique “town & beach” attitude. Playful and simple graphics alongside a warm color palette bring an air of sophistication and freshness to the softest cotton garments to be found. Now the little ones are set to frolic in style!
Posted: August 27, 2009 at 10:09 pm
Debbie Ford, New York Times bestselling author and founder of The Ford Institute for Transformational Training, needed to revamp her personal as well as her business websites to leverage the launch of her new movie The Shadow Effect and her seventh book The 21-Day Consciousness Cleanse. Her amazing and transformational books, training programs, and products have transformed the lives of people from all corners of the world.
Debbie needed a presence on the web that portrayed how cutting-edge and revolutionary she and her organization truly are and would make them accessible and easy for everyone to find. Enter Square One Branding. A modern, sleek and sophisticated look and feel was developed by Square One’s team to showcase Debbie Ford’s many offerings. A neutral color palette and simple graphics along with state-of-the-art shopping cart technology make the products stand out and have their own voice. Additionally, search engine optimization techniques were used in an effort to raise their rating online.
Posted: August 4, 2009 at 1:48 pm
In the past few years, we’ve seen a shift in the marketing strategy of many companies. This shift has been towards creating more of an “emotional connection” with their audience. The success of the Emotional Experience Marketing model is indicative of a profound transformation in our market economy. More and more, consumers are no longer buying products, services, lifestyles or information. Instead, they are seeking satisfaction of their emotional desires through the purchase of complete experiences.
Case study: Starbucks.
Starbucks has been very successful in implementing this model, they’ve done away with directly targeting the whole person, but rather their mood. Even though the customer may be the same person demographically, if they are in a different mood they’ll be more inclined to choose a different product. Therefore the target market is essentially the person’s desire or emotional need.
The person uses the coffee product, not as an end in itself, and not as a lifestyle choice “I’m a Starbucks person!”, but as a means of delivering a larger emotional experience (comfort, reward, escape, etc.). The focus is on the experience at the moment of usage. The product is only part of a larger experience. The larger experience may include the store environment, the social occasion, other customers, the time of day and even other products such as books and music.
Previous Page
