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The birth of something Bleau

A longtime icon of South Florida culture, The Fontainebleau Hotel and Resort and its team of merchandizing specialists recently engaged Square One Branding to develop a line of “logo” items to be sold at the hotel’s stores and gift shops. Starting with kids’ apparel, these items had to convey the fun, yet sophisticated essence of the Fontainebleau. BABY BLEAU was born, a stand-alone brand that follows existing standards and addresses this hotel’s unique “town & beach” attitude. Playful and simple graphics alongside a warm color palette bring an air of sophistication and freshness to the softest cotton garments to be found. Now the little ones are set to frolic in style!