Category: Branding
Posted: January 27, 2012 at 1:14 pm
The team at Food Invest Group approached Square One Branding with the need to name and develop a brand identity for one of their newest ventures. A chocolate lover’s cafe in Aventura which in time will develop into a national and international brand.
The café is to become an enchanted world, targeting women, kids and families with the most “epicurean environment”. It will feature a large selection of chocolates, chocolate barks, truffles, decorated macarons, confections, soft serve ice cream, hot and cold chocolate and non-chocolate drinks, pastries and a large collection of “European style cream puffs”. Additionally, high quality salads and sandwiches will also be offered.
A play on the words Rococo and Cocoa, Rococoa combines to create a fun, catchy name that is contemporary and playful, inspired by the café’s strong offering of chocolate products. The name Rococoa as a destination, gives clear indication of the café’s specialties and promises to deliver on a fun and decadent experience.
Additionally, intricate and ornate graphics representing the Rococo period are stylized and used in contemporary ways to communicate an aspect of fun and sophistication while reinforcing the name. A vibrant color palette and pattern details with a fashion edge reinforce the fun directive. A little bit of a fashion sensibility was used to distinguish the brand in the marketplace. Something to leverage as a method to deliver clever communications that will generate “a sparkle in the eye” of the target audience.
Posted: October 3, 2011 at 8:27 am
Suzanne Werson was born and raised in the fashion capital that is New York City. This native new yorker who now calls Italy home, got started early on in the industry as a model while attending F.I.T. for fashion design. Often exposed to high-end fashions, Suzanne’s eye for style was influenced not only by her studies but also by the quality and craftsmanship of the garments and jewelry she wore throughout her modeling career.
Following her heart, Suzanne moved to Italy in 1995 and worked as a design consultant for various Italian fashion designers in Bologna, where she developed a taste for designing jewelry. Today, armed with a small group of talented artisans from Arezzo, Suzanne focuses her efforts on her new passion, a handcrafted, fine and costume jewelry collection that speaks of her strengths and sensibilities as a woman. Sexy, chic and edgy are all adjectives that can be used to describe the new endeavor. However, glamour is the common thread that unifies Suzanne Werson – New York – Italia.
The challenge for us at Square One Branding was to develop a brand that spoke Suzanne’s truths and getting everything done and put in place before her European tour of jewelry shows happening at the end of summer. Working very closely with the designer herself, we had a casting, the location was scouted and everything was set into motion. The entire process only took 10 days including the two day shoot on South Beach. Four weeks for the website to be designed and launched.
At Square One Branding we take pride in becoming part of our client’s team. Working closely with Suzanne allowed us to get to know her deeply, and to quickly work through and develop ideas that led to a successful launch campaign for this talented and multifaceted designer.
Posted: September 7, 2011 at 10:41 am
Simple and effective. Inspired and Indulgent. These are the characteristics of our newly designed line of bath and body products for the Fontainebleau. An amazing line of products that works wonders, but also looks really pretty in your bathroom. When designing this comprehensive collection, it was important to stay fresh and visually convey that Sweet Petula, not unlike the resort, is all about indulging your senses and adding simple luxuries in your life.
Posted: May 17, 2011 at 11:59 am
A now well established spinal implant design and manufacturing company, Atlas Spine offers cutting edge solutions for spinal implant surgeons and their patients. With a boutique approach, they have a keen understanding of how a surgeon’s performance in the OR is directly linked to the level of comfort and precision their instruments afford them, not to mention the benefits to their patients.
The Square One Team was engaged to develop communications for the launch of their newest creation. The True Position System and its proprietary design pivots a spinal implant about its central axis creating optimum mechanical advantage and control for precise positioning. This allows the surgeon to choose the most accommodating insertion point and position the implant accurately, thus reducing surgical time and trauma.
An ad campaign was developed using EVOLVE as the main message to “hint” that this system would make you a better surgeon and entice the reader to want to know more. As a follow up, a mechanical paper direct mail piece was designed so that it would rotate the implant on the cover when the viewers opened it to read further, thus reinforcing the central rotation axis that is so crucial to this system. In addition, a well branded landing page was rolled out in order to receive the traffic generated, qualify the audience and track responses.
You may have many goals in marketing your business and solutions: building brand awareness, driving demand, and increasing market share. Achieving your marketing goals requires an integrated approach, one that combines digital marketing, direct mail, telemarketing, sales promotion, event marketing, and social media to reach your audience.
We would love to hear from you. To learn about your business challenges. To discuss how we may be able to help.
Posted: April 9, 2011 at 5:41 pm
Borgioni Private Collection, recently approached the Square One team faced with the challenge of distributing their press book and product line sheets to their increasing international market. The need, was to make all of the information available globally without having to spend valuable dollars in shipping and printing every time something changed. The solution, was an electronic version of their already successful materials that could be easily edited and republished.
Like Borgioni, your company may be built on a strong foundation. But now that technology is at the forefront of most brands’ marketing strategies, are you staying on top of all the trends and advancements in your field so you don’t get left behind? Every brand has to evolve on a regular basis, that’s why we’re constantly thinking about how we can make our clients’ brands relevant to their audience.
Could your brand use a tune-up? Adding a “wow” factor to your customer service, daring to be creative by thinking outside the box and making your brand more community oriented may take your business to the next level. How do customers experience your brand? How do they view your approach? How can you reach new customers in a unique way? Give us a call to discuss how we can help.
www.SquareOneBranding.com/borgioni
www.Borgionis.com
Posted: April 2, 2011 at 2:46 pm
Posted: March 7, 2011 at 2:18 pm
For over a year we’ve worked closely with the retail team at Fontainebleau in developing all sorts of Fontainebleau branded merchandise for their logo store. Today, we announce the launch of FontainebleauShop.com, featuring Fontainebleau branded products and logo wear — a great way to reinforce brand loyalty and following, while providing the perfect item for anyone who wants to hold onto that special vacation a little longer.
Discover it today. FontainebleauShop.com
Posted: February 23, 2011 at 11:44 am
Bryn Mawr Orthodontics is a full service dental lab servicing Philadelphia dentists for over 30 years. Their focus is on quality and service. Unfortunately, there was a huge disconnect between their brand image and brand identity.
When they approached Square One Branding, they were looking to have a presence on the web. They had finally realized how the World Wide Web now plays a huge role in validating a business and its practices. Simply put, if you don’t have a website, you may as well not exist in the marketplace.
We designed a new logo and color palette, giving them a fresh and contemporary image that represents their understanding of new techniques and total commitment to customer satisfaction. For the website, a simple and clean design put the focus on imagery of people smiling and key wording was added to communicate with a personal tone that resonates with Bryn Mawr’s clients.
The World Wide Web has become an integral part of our lives in the last few decades. Continuous evolution and advancement in technology has made life easier for people all over the world. It has turned the world into one big global village, where people are not too far away from each other, and has opened up new avenues for businesses to market themselves. The speed, solidity and ease of execution of the internet has created new opportunities to promote your business and see positive results almost instantly.
brynmawrortholab.com
Posted: January 30, 2011 at 9:48 am
Masters of home automation design HED South contracted Square One Branding to design the user interface that would be used for all of the HED remote controls, including the newly released iPad and iPhone 4.
It’s no mystery that truly great user interfaces are the ones that are engineered to stay out of the way. Good UI design needs to be as simple as it is cutting edge and allow the user to focus on what is most important – completing the task at hand easily and hassle free. For HED South and their unwavering commitment to perfection it is imperative to offer a design that not only functions perfectly, but that is also intuitive and easy to understand.
The Square One team made HED’s users’ goals our goals. Restated them. Repeated them. Then, learned about their skills and experience and what they needed and wanted. We researched what interfaces they liked and sat down and watched how they used them. We studied the size, color, and placement of each element and how they worked together. Most importantly, we didn’t get carried away mimicking trendy design styles or adding unnecessary features.
By focusing on the users first, we were be able to create an interface that delivers on HED’s promise to provide Luxury Electronic Design.
www.hedsouth.com
Posted: January 3, 2011 at 9:10 am
A long standing South Florida Landmark, Fairmont Turnberry Isle Resort embodies the essence of elegance and indulgence. This member of “Leading Hotels of the World” boasts 392 spacious guest rooms and suites, two 18-hole Raymond Floyd-designed championship golf courses, a private beach front Ocean Club right on the Atlantic, the exclusive award-winning Willow Stream Spa and fitness center, a tennis facility with four clay HydroCourts, three pools including a new lagoon-style pool featuring a waterslide, lazy river, private cabanas and poolside dining.
For Square One Branding the challenge was to revitalize and expand the resort’s private label offering.
An in-depth understanding of the target audience and the resort’s offering inspired the creation of the phrase “Play Turnberry.” A term that would inform everything that the team was to develop for the logo campaign. A fresh and bright color palette was used and the iconic logo was infused with an air of fun for a more contemporary look & feel. Stylized illustrations were created that speak of the resort’s tropical location and its vast array of amenities. In addition, argyle and tartan patterns were intermixed to add drama and convey a sense of tradition.
Worldwide guests can now enjoy their stay at this posh Mediterranean-style playground and on their way home, bring something stylish that will remind them of fun times had with family and friends.
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