Category Packaging

Divinely Inspired. Strategically Branded.

The Beads of Life team wanted a strong, yet playful design for their newly launched line of beautifully handcrafted bracelets inspired by a Christian message. The collateral and package designs needed to connect the audience with the message that inspired each piece and convey a feeling of quality and craftsmanship. Using the designer’s signature fuchsia, a well branded look and feel was developed that delivered the experience with a high level of impact and sophistication.beadsoflife3


Expanding brand experience by making people smile

Whether little or all grown up, at work or on vacation, candy has the power to bring on a smile. To that end theFontainebleau Hotel’s team commissioned Square One Branding to design a line of private label candy for their retail stores. The Fontainebleau Candy Shop was created. In developing the line, only the highest quality candy was considered and the most popular flavors researched to ensure the success of the new venture. For the packaging, pattern, bright colors and foils were used for a fun yet sophisticated design that would entice adults and kids alike while staying within the hotel’s now well established brand.


Offer your brand experience to go

Simple and effective. Inspired and Indulgent. These are the characteristics of our newly designed line of bath and body products for the Fontainebleau. An amazing line of products that works wonders, but also looks really pretty in your bathroom. When designing this comprehensive collection, it was important to stay fresh and visually convey that Sweet Petula, not unlike the resort, is all about indulging your senses and adding simple luxuries in your life.sweet-petula2