Category Direct Mail

Delivering on your promise

Hay House, the reputable publisher in San Diego, California was working on a challenging project with Suze Orman, their client, TD Ameritrade and QVC. They needed someone with the experience and confidence necessary to orchestrate the many facets of production and fulfillment needed for the successful launch of Suze’s latest financial product without skipping a beat.

Suze Orman, worldwide celebrity and trusted financial advisor, together with TD Ameritrade was launching a new product called “Suze Orman’s Save Yourself – Retirement Program” that would be sold on QVC and on the World Wide Web under the Hay House umbrella. Located across many different time zones, everyone on the team was very hands on and had a say on every aspect of the creative and budgetary approval process. Ultimately, and due in part to the magnitude of the project, the pieces had to be produced close to the QVC distribution centers in Pennsylvania for easy access and cost effectiveness.

Few professionals welcome the challenges of innovative, smart print production with Square One’s adrenaline and vision. Never limited by ‘the way it’s always been done,’ our team is invigorated by new opportunities and approaches each project with an open mind for creative solutions. Leveraging experience and profound knowledge of print production with a vast network of vendors worldwide, Square One was not only able to deliver a quality product on time, but deliver on its promise of unsurpassed customer service and dedication.

Do you have a challenging project? Give us a call and allow us to help.

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The proof is in the puddin’

Everyone gets them. Lots of people profess to not like them, they even say they’re an annoyance… still, email marketing, if handled properly, can be a very effective tool for promoting your brand. This cost effective way to reach your audience can be addressed to the exact target market you are trying to reach.

Along with the targeting that can be done with emails, email marketing also helps drive direct sales, it can build customer relationships and loyalty, and it supports sales through all of the company’s other channels. The right content in an email, put forward the right way, can bring in immediate action such as sales, downloads, registrations and inquiries. You can also send out newsy, informative “newsletter” type emails to inform customers about upcoming events, new editions of catalogs, new products and services and any number of other things that help build awareness and strengthen your brand’s presence.

For Samantha, of Best of Weston Hair, this approach to getting her name out has worked spectacularly well. Since the campaign started, Sam has experienced the two most successful weeks of bookings in her entire career.

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