Suzanne Werson was born and raised in the fashion capital that is New York City. This native new yorker who now calls Italy home, got started early on in the industry as a model while attending F.I.T. for fashion design. Often exposed to high-end fashions, Suzanne’s eye for style was influenced not only by her studies but also by the quality and craftsmanship of the garments and jewelry she wore throughout her modeling career.
Following her heart, Suzanne moved to Italy in 1995 and worked as a design consultant for various Italian fashion designers in Bologna, where she developed a taste for designing jewelry. Today, armed with a small group of talented artisans from Arezzo, Suzanne focuses her efforts on her new passion, a handcrafted, fine and costume jewelry collection that speaks of her strengths and sensibilities as a woman. Sexy, chic and edgy are all adjectives that can be used to describe the new endeavor. However, glamour is the common thread that unifies Suzanne Werson – New York – Italia.
The challenge for us at Square One Branding was to develop a brand that spoke Suzanne’s truths and getting everything done and put in place before her European tour of jewelry shows happening at the end of summer. Working very closely with the designer herself, we had a casting, the location was scouted and everything was set into motion. The entire process only took 10 days including the two day shoot on South Beach. Four weeks for the website to be designed and launched.
At Square One Branding we take pride in becoming part of our client’s team. Working closely with Suzanne allowed us to get to know her deeply, and to quickly work through and develop ideas that led to a successful launch campaign for this talented and multifaceted designer.