Expanding brand experience by making people smile

Whether little or all grown up, at work or on vacation, candy has the power to bring on a smile. To that end theFontainebleau Hotel’s team commissioned Square One Branding to design a line of private label candy for their retail stores. The Fontainebleau Candy Shop was created. In developing the line, only the highest quality candy was considered and the most popular flavors researched to ensure the success of the new venture. For the packaging, pattern, bright colors and foils were used for a fun yet sophisticated design that would entice adults and kids alike while staying within the hotel’s now well established brand.


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