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	<title>Square One Branding</title>
	<link>http://www.squareonebranding.com</link>
	<description>Branding. Advertising. Design.</description>
	<lastBuildDate>Fri, 16 Jul 2010 21:34:33 +0000</lastBuildDate>
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		<title>Pulling from the past for a brighter future</title>
		<description><![CDATA[ If there is any one single characteristic and attribute of a brand that provides sustainable competitive advantage, it is heritage. We all know, buy, and experience brands that have a great heritage. For some of us, it is Mercedes, Sony or Disney. For others, it is McDonalds, Heineken or Gucci.
What makes these brands great, [...]]]></description>
		<link>http://www.squareonebranding.com/2010/07/16/346/</link>
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		<title>The proof is in the puddin&#8217;</title>
		<description><![CDATA[
Everyone gets them. Lots of people profess to not like them, they even say they’re an annoyance… still, email marketing, if handled properly, can be a very effective tool for promoting your brand. This cost effective way to reach your audience can be addressed to the exact target market you are trying to reach.
Along with [...]]]></description>
		<link>http://www.squareonebranding.com/2010/06/17/the-proof-is-in-the-puddin/</link>
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		<title>Art Lives Here</title>
		<description><![CDATA[Another creation from the masterminds at CMC Group in conjunction with Lionstone and Ponte Gadea, EPIC rises at the edge of the Miami River where it comes to meet the bay.
The team was looking for a fresh set of materials that would highlight this urban-chic property’s unique location, lifestyle and culinary offering.
Pulling from the well [...]]]></description>
		<link>http://www.squareonebranding.com/2010/05/17/art-lives-here/</link>
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		<title>Expanding brand experience by making people smile.</title>
		<description><![CDATA[
Whether little or all grown up, at work or on vacation, candy has the power to bring on a smile. To that end the Fontainebleau Hotel’s team commissioned Square One Branding to design a line of private label candy for their retail stores. The Fontainebleau Candy Shop was created. In developing the line, only the [...]]]></description>
		<link>http://www.squareonebranding.com/2010/04/07/expanding-brand-experience-by-making-people-smile/</link>
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		<title>Enchanted Liaisons</title>
		<description><![CDATA[
International powerhouse BAP Development, responsible for the award winning, Los Altos in Casa de Campo, contacted Square One Branding to design the brand launch of their newest undertaking, Los Altos Club. A joint venture between BAP and Preferred Residences, the Asian-rustic inspired resort offers impeccably designed residential style accommodations with five star services, and it [...]]]></description>
		<link>http://www.squareonebranding.com/2010/02/18/enchanted-liaisons/</link>
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		<title>New offering with a brand new image to match</title>
		<description><![CDATA[Tom Cabrerizo, former COO of Paramount Companies of Florida, commissions Square One Branding with the branding of his newest venture CFH Group a real estate investment and rental community management group based in Coral Gables, Florida, with over 25 communities under their belt. Boasting their own nursery and construction materials&#8217; depot CFH Group offers unparalleled [...]]]></description>
		<link>http://www.squareonebranding.com/2010/01/01/cfh-group/</link>
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		<title>Delivering on your promise</title>
		<description><![CDATA[Hay House, the reputable publisher in San Diego, California was working on a challenging project with Suze Orman, their client, TD Ameritrade and QVC. They needed someone with the experience and confidence necessary to orchestrate the many facets of production and fulfillment needed for the successful launch of Suze’s latest financial product without skipping a [...]]]></description>
		<link>http://www.squareonebranding.com/2009/11/05/delivering-on-your-promise/</link>
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		<title>The birth of something Bleau</title>
		<description><![CDATA[A longtime icon of South Florida culture, The Fontainebleau Hotel and Resort and its team of merchandizing specialists recently engaged Square One Branding to develop a line of “logo” items to be sold at the hotel’s stores and gift shops. Starting with kids’ apparel, these items had to convey the fun, yet sophisticated essence of [...]]]></description>
		<link>http://www.squareonebranding.com/2009/09/25/the-birth-of-something-bleau/</link>
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		<title>The world promises to be a better place.</title>
		<description><![CDATA[Debbie Ford, New York Times bestselling author and founder of The Ford Institute for Transformational Training, needed to revamp her personal as well as her business websites to leverage the launch of her new movie The Shadow Effect and her seventh book The 21-Day Consciousness Cleanse. Her amazing and transformational books, training programs, and products [...]]]></description>
		<link>http://www.squareonebranding.com/2009/08/27/254/</link>
			</item>
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		<title>Emotional Experience Marketing</title>
		<description><![CDATA[In the past few years, we’ve seen a shift in the marketing strategy of many companies. This shift has been towards creating more of an “emotional connection” with their audience. The success of the Emotional Experience Marketing model is indicative of a profound transformation in our market economy. More and more, consumers are no longer [...]]]></description>
		<link>http://www.squareonebranding.com/2009/08/04/emotional-experience-marketing/</link>
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