Playing on Heritage

Directly located on the Atlantic Ocean and the heart of South Beach, The Loews Miami Beach Hotel features a fusion of cosmopolitan style and Art Deco influences in its 790 guest rooms, including 52 luxury suites. With this understanding, the Square One Branding team set out to create custom illustrations that would capture the essence of this historic location as well as the glamour of a bygone era.

 

The end result is three distinctive graphics that are reminiscent of Art Deco travel posters of the 30 and 40s, but still relevant to the location and the property today.

loews

 

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